What the The More You Know TV commercial - Backseat Texter Feat. Maia & Alex Shibutani is about.

Title: The More You Know TV Spot - 'Backseat Texter' Feat. Maia & Alex Shibutani

Introduction:In this captivating TV spot, the talented ice skaters Maia and Alex Shibutani take center stage to shed light on the dangers of distracted driving. As advocates for safe behavior on the roads, the Shibutanis team up with The More You Know campaign in a powerful effort to encourage viewers to prioritize attention and focus while behind the wheel.

Act 1: The Shibutanis' JourneyThe commercial opens with a dynamic montage of the Shibutani siblings going about their daily lives. As they get ready for practice, they reflect upon the importance of maintaining a strong level of concentration during their routines on the ice. Their commitment to precision and safety becomes a crucial theme throughout the advertisement.

Act 2: The Backseat TexterCut to Maia and Alex seated in the backseat of a car, on their way to the ice rink. The Shibutanis depict vigilant passengers, emphasizing the responsibility of all individuals in ensuring a safe journey. Suddenly, the driver's phone buzzes, tempting them to respond to a text message. As the driver reaches for the phone, the Shibutanis exchange concerned glances.

Act 3: A Lesson on Distracted DrivingAs the car swerves slightly, echoing the potential dangers of distracted driving, Maia and Alex spring into action. They kindly, yet assertively, educate the driver on the importance of keeping their full attention on the road. Using their influential voices, the Shibutanis discuss how a single text message can have lifelong consequences if answered while driving.

Act 4: Emotional AppealThe commercial takes an emotional turn as the Shibutanis share stories of real-life accidents caused by distracted driving. They recount heart-wrenching tales of lives forever changed due to a moment's distraction. Their impassioned words aim to awaken empathy and resonate with audiences, inspiring them to reconsider their own behaviors on the road.

Act 5: The More You KnowIn the final moments of the spot, Maia and Alex Shibutani reinforce the importance of safe driving practices. They encourage viewers to visit The More You Know website, where a wealth of resources awaits those seeking additional information on distracted driving prevention. With a strong call to action, they invite everyone to join them in making the roads safer for all.

Conclusion:The TV spot featuring Maia and Alex Shibutani serves as a compelling reminder of the dangers of distracted driving. Through their personal anecdotes and genuine concern, the Shibutanis successfully convey the significant impact that a single text message can have on someone's life. By leveraging their influence as leading figures in the world of ice skating, they engage viewers with a powerful call to action, encouraging safer practices for the benefit of all on the road. Together, let's spread awareness and make a difference in creating a safer driving culture. Remember, the more you know, the safer you drive.

The More You Know TV commercial - Backseat Texter Feat. Maia & Alex Shibutani produced for The More You Know was first shown on television on January 23, 2018.