“Cheers To All Fans … Men Included” is the brand's campaign which showcases the passion of female fans, while “Fresher Football” looks at the correct responses to the most popular questions asked online about the UEFA Champions League where many answers tended to overlook key data around the women's game.

A UEFA Champions League sponsor since 1994, the Dutch brewer will be a partner for the 2024-27 competition cycle.

Brewing Success: Heineken® Renews Long-Standing Relationship with UEFA Champions League. Heineken® is announcing the extension of its sponsorship with the UEFA Champions League, Europe's premier men's club football competition, from 2024 through 2027.

Dutch brewer continues long-standing partnership until end of 2024/27 cycle. Uefa has extended its long-standing global partnership with Heineken for the Champions League until the end of the 2024/27 cycle.

Van Ruiten said Heineken is aiming to put 25% of its “brand” investment into the alcohol-free category, with an aim for Heineken 0.0 to be the world's largest non-alcoholic beer brand. She added changes in alcohol consumption are already being seen.

UEFA Champions League | Never Watching Alone.

The global beer brand Heineken is one of the sponsors of UEFA Champions League. According to Sport Marketing Frontiers, this sponsorship is a massive investment for the Dutch company. Reportedly, Heineken paid $365 mio.

Business of UEFA Club Competitions Sponsors The top UEFA club competitions sponsors are Heineken, Turkish Airlines, PlayStation, Lay's, MasterCard, Expedia Group, and Oppo among others. The highest annual sponsorship deal for the 2022/23 UEFA Champions League season went to Heineken.

Sports marketing research group IMR estimates the current partnership costs Heineken $70 million per year, with the new deal worth more.

Heineken® is a worldwide partner of Rugby World Cup, title partner of the Heineken® Champions Cup and a partner of a number of World Rugby Seven's tournaments. Heineken® is the official partner of the prestigious UEFA Champions League, enjoyed by over 4.2 billion people around the world.

Unlike most non-alcoholic beers (that consist of carbonated drinks with flavours added to make them *taste* like beer), Heineken's 0.0 is crafted like an ordinary beer and then has the alcohol removed from it. This means you'll still get a taste that's pretty similar to the ~real thing~ but with none of the alcohol!

Today, Heineken 0.0 is by-far the best-selling non-alcoholic beer by sales, according to data from The BWC Company.