Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar.

TRULY Hard Seltzer contains alcohol made from fermented cane sugar. There is a long-standing misconception that TRULY Hard Seltzer contains vodka as its alcohol base, likely because vodka also has a neutral flavor.

A crisp, clean sparkling water with notes of natural juicy lime for a taste that's timelessly refreshing. Minimal sweetness. No aftertaste. Just pure, dry hard seltzer with the slightest zest of lime.

Truly Hard Seltzer | Boston Beer Co.

The addition of carbon dioxide gives a can of seltzer its distinctive bubbles and fizz. Thus, hard seltzer is alcoholic soda water. Most hard seltzers on the market today are between 4% and 5% alcohol by volume (ABV), though some have a higher ABV.

Both beer and hard seltzer are brewed and fermented from a sugar source that when paired with yeast creates alcohol. This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Hard seltzers make excellent cocktail mixers without diluting your drink. Try substituting one for conventional seltzer to get an extra-potent vodka soda or with gin for a summertime punch. If you're serving hard seltzer at a party, consider adding fresh fruit or a little bit of fruit juice.

Seltzer is the American name for carbonated water and hard basically means that it's alcoholic, similar to how the term “soft drink” means there is no alcohol. In the US, they're also commonly referred to as “spiked” seltzer, meaning they're a seltzer water that's been spiked with alcohol.

Boston Beer Truly is produced by Boston Beer, one of the country's biggest craft brewers and creator of Samuel Adams beer. The company also produces Twisted Tea, Angry Orchard Hard Cider, and Tura, an alcoholic kombucha.

BOSTON - The hard seltzer craze is letting up, and that's forcing a local maker of the once-trendy alcoholic beverage to pivot. Boston Beer Company announced this week it is giving its 7-year-old Truly brand a "refresh" in order to keep up with changing consumer tastes.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Truly Hard Seltzer is not a cocktail… There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

Even though hard seltzer is refreshing, it's still an alcoholic beverage. Just because it may be a low-calorie choice doesn't mean you should drink it in excess.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

Truly Hard Seltzer is not a cocktail… There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.