Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s.

Ben's Original™ Ready Rice™ Our delicious flavored rice varieties are the ultimate in convenience. That's because they're precooked, so you just have to heat them up and serve them with your favorite recipe or rice meal. Since they're microwavable, they're ready in just 90 seconds.

The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. According to the brand's website, Gordon Harwell and his partner who co-founded the grains line decided to change the name of what was called Converted Brand Rice in the late 1940s to draw in new customers.

Ben's Ready Rice original long grain makes it easy to support a well-balanced diet. Cholesterol free, Very low sodium, good source of iron and folic acid, 0g trans fat, and no saturated fat! Cook in the microwave or stove top.

Recognizing the inequities that were associated with the name and face of our brand, we changed our name to BEN'S ORIGINAL™ to signal our ambition to create a more inclusive future while maintaining our commitment to producing the world's best rice.

Uncle Ben's Changing Name To Ben's Original After Criticism Of Racial Stereotyping. Boxes of Uncle Ben Converted Rice on a store shelf.

Preparation process The rice is blanched in hot water, steamed, and rinsed. It is then placed in large ovens for dehydration until the moisture content reaches approximately twelve percent or less. The basic principle involves using hot water or steam to form cracks or holes in the kernels before dehydrating.

Mars Food BEN'S ORIGINAL™ products are manufactured by Mars Food, part of Mars, Incorporated.

Uncle Ben's Changing Name To Ben's Original After Criticism Of Racial Stereotyping. Boxes of Uncle Ben Converted Rice on a store shelf.

Butterworth's said they would retire or rebrand their products. Mars' rice brand was named in the 1940s for “Uncle Ben,” a possibly fictitious Black rice farmer from Texas supposedly renowned for his high-quality crop.

BEN'S ORIGINAL™ Whole Grain Brown Rice is a delicious way to support a healthy heart* and a well-balanced diet. It's 100% whole grains, low in fat, and high on taste.

African-American Texan Uncle Ben was the name of a fictional character, first used in 1946, as a reference to an African-American Texan rice farmer. However, the company said the image used on the Uncle Ben packaging "was a beloved Chicago chef and waiter named Frank Brown.”

Ingredients. Enriched Parboiled Long Grain Rice (Parboiled Long Grain Rice, Vitamins and Minerals [Calcium (Calcium Carbonate), Iron (Iron Phosphate), Vitamin B1 (Thiamine Mononitrate), Folic Acid]).

Water; Parboiled Long Grain Rice; Canola and/or Sunflower Oil; Seasoning Blend [Salt, Sugar, Yeast Extract, Corn Maltodextrin, Dehydrated Carrots, Natural Flavors, Modified Corn Starch, Potassium Chloride, Parsley*, Chicken Fat, Torula Yeast, Extractive of Tumeric (Color), Citric Acid, Garlic Powder, Onion Powder, ...

Greenville, Mississippi In Greenville, Mississippi – where our brand has been produced in the U.S. for more than 40 years, we also announced a $2.5 million investment over 5 years in the local community to help address local needs in education and access to healthy foods.

BEN'S ORIGINAL™ Organic Basmati Rice offers a wonderful aroma and unique, slightly nutty flavour that makes for a nutritious addition to any meal. A quick stir in the skillet or microwave using the BPA-free pouch and you'll be good to go in as little as 90 seconds.