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With a value proposition focusing on affordability, Red Lobster saw success by making top quality seafood, which was considered as a luxury at the time, available to the mass market.

In some ways investors should probably think of Darden as a brand manager more than a pure restaurant company. For example, it once owned the Red Lobster brand, but sold it in 2014. One of the key reasons for the sale was that Red Lobster's sales were trending in the wrong direction.

Bill DardenCharley Woodsby Red Lobster/Founders THE STORY of RED LOBSTER. Before there was Red Lobster, there was Bill Darden, a man passionate about making delicious, high-quality seafood available and affordable to everyone, including people who lived far from the coast and regardless of race, gender, religion or economic means.

Register Rewards can only be earned for eligible items. No substitutions. There is a limit of one Register Rewards (RR) printed per offer per customer per transaction. Customers redeeming a Register Rewards against the same offer may not receive another RR.

two All entrées come with two warm, house-made Cheddar Bay Biscuits. Not enough? Order extra here.

Lobsters have the ability to regenerate some of their body parts; for example, the claws, walking legs, and antennae.

Key components of a value proposition for food companies may include taste, nutritional value, convenience, sustainability, and affordability.

Originally billed as the "Harbor for Seafood Lovers", the first restaurant was followed by four others throughout the American South. In 1970, General Mills acquired Red Lobster as a five-unit company and with new backing, the chain expanded rapidly in the 1980s.

Darden's wife, Mary, said the name just popped up during a brainstorming session. “Red means its fresh - that it's cooked exactly the way it should be cooked. So when you put those two names together, what could be a better name for an iconic seafood restaurant?” she said in 2014.

From The Green Frog to Red Lobster, it appears that Darden had something for naming restaurants after colorful animals. But, apparently, the Red Lobster name took some thought. Darden's wife, Mary, said the name just popped up during a brainstorming session.

Register Rewards: Register Rewards (RR) are manufacturer coupons that print out from the Catalina machine at the register. The Walgreens weekly ad will have deals where you earn a RR when you buy a certain product. Since they're manufacturer coupons, you can't use other manufacturer coupons on top of them.

A Register Reward is a manufacturer coupon. Register Rewards expire after two weeks. Walgreens store coupons can be found in the Walgreens app or monthly coupon booklet.