Imperfect Produce launched in 2015 as a crowdfunded startup with a mission to eliminate food waste. Six years and $239 million in funding later, the company has lost its way, seven employees who left within the past year said. It has also lost two CEOs, half its C-suite, and its pandemic sales bump.

It seeks to address food waste by sourcing groceries partially from “ugly” produce and excess inventory and delivering them to customers' doorsteps.

Imperfect Foods was founded in 2015 with a mission to eliminate food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality eggs, dairy, proteins, and more.

We offer a full lineup of carefully curated groceries that are the best of their kind, a little imperfect, and always delicious. This includes farm fresh produce, pantry staples, animal and plant-based proteins, dairy and alternatives, beverages, snacks, and more.

Out of the almost 200 growers we work with, most of our produce comes from family farms or cooperatives - 78% to be exact - while 13% comes from wholesale, 6% from farmer advocates, and 3% comes from corporate farms.

It's good for getting basics delivered every week. I have found that I'm buying less and less produce from them because it's more expensive than in the store. The fruits and veggies were good, the other products were great as well!

Founded in 2015 and now boasting some 400,000 customers, Imperfect Foods claims to have recovered over 116 million pounds of food that would have wound up in the trash heap. It says its “farm to fridge infrastructure embraces all cosmetic imperfections like blemishes or irregular sizes for a less wasteful world.”

We offer a full lineup of carefully curated groceries that are the best of their kind, a little imperfect, and always delicious. This includes farm-fresh produce, pantry staples, animal and plant-based proteins, dairy and alternatives, beverages, snacks, and more.

A restaurant's mission statement explains why your restaurant exists and what you believe in. Example: Serve Philadelphians the best cup of coffee they've ever had while supporting fair trade coffee practices in Costa Rica.

To carry on the business as manufacturers, processors, importers, exporters, traders, packers and to treat, process, purchase, sell, market, repack or otherwise deal in horticulture, vegetable, fruit and fruit products and food processing and fruit juices and essences, vegetable juices and essences and drinks thereof; ...

We offer both organic and conventional groceries. You get to pick exactly what you want in every order! All of our organic products are non-GMO. If you'd like a box with all organic fruits and veggies, you can specify that during sign up, or by choosing only organic produce when customizing your box.

Misfits Market, Inc.Imperfect Foods / Parent organization

San Francisco The subject was Imperfect Produce, a San Francisco startup selling boxes of “ugly” - i.e., off-sized, misshapen, and slightly damaged - fruits and vegetables to subscribers for discounted prices.

Pizza and BBQ are Top Global Food Choices Pizza wins by a landslide regarding top global food choices, with over 60 million tags on Instagram in 2023. Barbeque is a distant second to the world's most popular meal type.

On average, with every order, an Imperfect customer saves: 6.10 lbs of food from a lesser outcome (see below for what this means!) This conserves 214.41 gallons of water. It also conserves 4.78 pounds of CO2e emissions.

We offer both organic and conventional groceries. You get to pick exactly what you want in every order! All of our organic products are non-GMO. If you'd like a box with all organic fruits and veggies, you can specify that during sign up, or by choosing only organic produce when customizing your box.