It's good for getting basics delivered every week. I have found that I'm buying less and less produce from them because it's more expensive than in the store. The fruits and veggies were good, the other products were great as well!

Business Model Imperfect Foods acts as an online grocer, taking the goods onto its balance sheet and making revenue on the prices sold to consumers. It does not charge subscription fees. Its margins are calculated by the difference between grocery sale revenue and the cost of sourcing and supply chain operations.

The company now has 10,000 active subscribers (some of whom get a delivery every other week), all in the Bay Area. (Imperfect Produce is headquartered in Emeryville.) Its slogan: “Ugly Produce. Delivered.”

Since Imperfect joined the Misfits Market family, you've been introduced to great new products and big savings, and together we're rescuing an average of 500,000 pounds of delicious food from lesser outcomes each week.

Italian food was the most popular cuisine worldwide, followed closely by Japanese. Pizza is unsurprisingly the dominant choice, along with other classic Italian fares like spaghetti and risotto. Japanese cuisine was a close second choice, undoubtedly led by the rise in popularity of both sushi and ramen.

Ingredient Food Trends in 2023

• Butter Boards. Butter is definitely having its moment in 2023.
• Tinned Fish. Another of TikTok's biggest food trends in 2023 comes in an unlikely place: tinned seafood.
• Peppers and Hot Flavors.
• Vegan Eggs.
• Alternative Chocolates.
• Yuzu Fruit.
• Moringa.
• Turmeric.

Each week, we'll start your cart pre-filled with food we think you'll like based on your preferences and what's in season. You're free to add and remove items to build the perfect order for you. We deliver your order on the same day every week to reduce emissions.

Our mission: Eliminate food waste and build a better food system for everyone. If food can be saved, we will save it. With every bite into a misshapen apple, short piece of pasta, or oversized egg we can shape our world for the better.

Catchy Restaurant Slogans

• Flavors for royalty.
• Bringing class to cuisine.
• Foodies welcome here.
• Something hot. Something tasty.
• Good food. Good mood.
• You're in good hands with us.
• Hundreds of flavors under one roof.
• Food that makes you say wow.

Imperfect Produce launched in 2015 as a crowdfunded startup with a mission to eliminate food waste. Six years and $239 million in funding later, the company has lost its way, seven employees who left within the past year said. It has also lost two CEOs, half its C-suite, and its pandemic sales bump.

Misfits Market, Inc.Imperfect Foods / Parent organization

Founded in 2015 and now boasting some 400,000 customers, Imperfect Foods claims to have recovered over 116 million pounds of food that would have wound up in the trash heap. It says its “farm to fridge infrastructure embraces all cosmetic imperfections like blemishes or irregular sizes for a less wasteful world.”