Find out all about your favorite commercial!

Advertisers

Advertisers of the Dos Equis TV Spot, 'Created in Mexico'

Dos Equis TV commercial - Created in Mexico
Dos Equis

Dos Equis is a renowned beer brand that has captured the imagination of beer aficionados worldwide. With its distinct taste and memorable advertisements, the company has carved a unique place for itse...

What the Dos Equis TV commercial - Created in Mexico is about.

Dos Equis TV commercial - Created in Mexico

Title: Dos Equis TV Spot: 'Created in Mexico'

Introduction:The Dos Equis TV spot, 'Created in Mexico,' is a captivating commercial that takes viewers on a virtual journey through the cultural richness and vibrant spirit of Mexico. Combining stunning visuals, a compelling narrative, and the iconic "Most Interesting Man in the World," this advertisement aims to highlight the origin story and pride behind the popular beer brand. Let's delve into the unique elements that make this TV spot such a memorable one.

Setting the Scene:As the commercial unfolds, we find ourselves immersed in the heart of Mexico. The screen becomes a canvas painted with magnificent landscapes, bustling streets, and vibrant celebrations, showcasing the nation's vibrant culture and history. The energetic background music weaves its way through the ad, setting the perfect tone for the adventure that lies ahead.

The Storyline: Our guide throughout this commercial is none other than the "Most Interesting Man in the World." With his distinguished charm and enigmatic presence, he leads us through a series of captivating experiences, all the while emphasizing the unique qualities that make Dos Equis so unforgettable.

The Voiceover Script:As the visuals unfold, the voiceover begins:

VO: "In the land where Aztec warriors once roamed and danced under the moon's watchful eye..."

Simultaneously, we witness breathtaking scenes of ancient ruins and ethereal moonlit nights, invoking a sense of awe and wonder.

VO: "From the golden agaves that adorn the fields to the master brewers who craft every drop of our legendary elixir..."

The camera pans across vast fields of agave plants, capturing the meticulous craftsmanship involved in creating this beloved beverage. The rich amber color of Dos Equis cascades into glasses, leaving viewers thirsty for more.

VO: "Dos Equis, a reflection of Mexico's passion, heritage, and unwavering spirit."

The visuals transition into a montage of joyous celebrations, rich cultural traditions, and friendly gatherings. We see families sharing heartfelt moments, fireworks illuminating the sky, and a symphony of laughter filling the air. Dos Equis embodies the soul of Mexico and becomes an integral part of these cherished memories.

Closing:As the commercial reaches its climax, the Most Interesting Man in the World appears before us, raising a glass of Dos Equis to toast the adoring crowd:

MIM: "Stay thirsty, my friends."

At this moment, we are left with a sense of admiration for Mexico's captivating culture and an undeniable desire to join the countless others who enjoy the distinct taste and essence of Dos Equis.

Conclusion:The Dos Equis TV spot, 'Created in Mexico,' serves as a captivating homage to the brand's Mexican heritage. Through its evocative storytelling, it transports viewers to the heart of Mexico, showcasing not only the beer's exceptional quality but also the cultural treasure trove that it represents. This unforgettable commercial leaves a lasting impression, reminding us that every sip of Dos Equis is a celebration of Mexico's passion and unwavering spirit.

Dos Equis TV commercial - Created in Mexico produced for Dos Equis was first shown on television on April 2, 2020.

Frequently Asked Questions about dos equis tv spot, 'created in mexico'

Originally called 'Siglo XX' - 'siglo' is Spanish for century and the two 'X' Roman numerals represent the beer being named to commemorate the new, as then 20th, century. The modern Dos Equis name means 'two Xs'. First brewed in 1897 by a German brewer who established the Moctezuma brewery in Veracruz, Mexico in 1884.

Master brewer Wilhelm Haase, who was originally from Germany, dreamed of brewing Mexican beer. Wilhelm created Dos Equis lager in 1897 after he immigrated to Mexico. Wilhelm's goal was to combine his love for his homeland with the new and wonderful tastes of his new home.

Monterrey, Mexico Dos Equis, Tecate, and Sol are all produced by Heineken-owned Cuauhtémoc Moctezuma Brewery, based in Monterrey, Mexico. The brewery was founded in 1890 and currently operates in several locations throughout Mexico: Monterrey, Guadalajara, Toluca, Tecate, Orizaba, and Meoqui.

Dos Equis Lager Especial is a crisp golden pilsner-style beer made from pure spring water and the choicest hops. With a balanced composition and a smooth, clean finish, it's the party guest who is always invited and never overstays his welcome.

Statistically speaking, the best selling beers in Mexico are Corona, Tecate, Negra Modelo, Dos Equis, and Sol.

Dos XX's non-threatening taste and texture makes it a safe bet for many situations. Like many Mexican style lagers, its passive flavor sees it often paired with salt or lime. If you dislike similar beers (Tecate, Corona, etc.) you probably will dislike Dos XX too.

Dos Equis® Lager Especial is a golden pilsner-style beer made from water and the choicest hops. With a balanced composition and a smooth, clean finish, it's the party guest who is always invited and never overstays his welcome. A golden pilsner style beer with a nuanced blend of malts, spices and earth tones.

The beer industry in Mexico was greatly influenced by German and Austrian immigrants who founded the first breweries during the late 19th century. For Mexicans, beer is a social drink to be enjoyed mostly but not exclusively during soccer games and friends' gatherings.

In August 2022, about 17% of U.S. beer drinkers had heard about Dos Equis in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Dos Equis in the United States.

men Dos Equis is target market is heavily towards men. Their main man has become the most interesting man in the world. While Dos Equis targets men with the most interesting man, many other competing campaigns do it similarly or with women.

Corona Globally, one of the best known Mexican beers is Corona, which is the flagship beer of Grupo Modelo. Corona is the best-selling beer produced by Mexico, and the best-selling non-domestic beer in both the U.S., U.K and Australia.

The top-selling favorite beers are Corona, Tecate, Negra Modelo, Dos Equis and Sol. No Best Mexican Beers list would be complete without including them.

Videos

Watch Dos Equis TV Commercial, 'Created in Mexico'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Agenices

Agenices of the Dos Equis TV Spot, 'Created in Mexico'

Dos Equis TV commercial - Created in Mexico
Canvas Worldwide

Canvas Worldwide is a full-service media and communications agency that is dedicated to delivering exceptional advertising solutions to its clients. The company specializes in creating innovative and...

Dos Equis TV commercial - Created in Mexico
G2 Worldwide

G2 Worldwide is a global marketing agency that works with some of the biggest brands in the world. The company was founded in 1991 and is headquartered in New York, with offices in over 40 countries....

Dos Equis TV commercial - Created in Mexico
Havas Worldwide

Havas Worldwide is a global advertising and communications agency that was founded in 1835 by Charles-Louis Havas. The company has a presence in over 100 countries, with over 20,000 employees working...

Dos Equis TV commercial - Created in Mexico
Red Urban

Red Urban is a world-renowned creative agency that is known for its cutting-edge marketing strategies and innovative approach to advertising. The company was founded in 2001 by three advertising veter...

Products

Products Advertised

Dos Equis Lager Especial
TV commercials

Similar commercials

Samsung Smart Laundry TV Spot, 'Connected Appliances: Laundry' Song by Beginners & Freedo
RISE TV Spot, 'Keisha' Song by Survivor
Lexus RC F TV Spot, 'From Road to Race Circuit'
Lexus F Class TV Spot, 'The Performance Side of Lexus'
RISE TV Spot, 'Sandy' Song by Survivor
Samsung Home Appliances TV Spot, 'Control From the Washer' Song by The Blah Blah Blahs
RISE TV Spot, 'How to Rise' Song by Survivor
Capital One Venture TV Spot, 'Family Reunion' Featuring Alec Baldwin
Snickers Super Bowl 2015 TV Spot, 'The Brady Bunch' Featuring Danny Trejo
RISE TV Spot, 'A Smarter Way to Borrow' Song by Survivor
RISE TV Spot, 'Amy's Comeback'
731 January 19, 2014
The Brands Group TV Spot, 'Harper's Bazaar, Esquire y Vanidades'