The new campaign, “Make it Count”, focuses on the impact on peoples' lives when they decide to choose boldly and with purpose every day, much like Mr. Jack did throughout his own life.

Jack Daniel's has always been associated with music, especially rock, and Frank Sinatra played a great role in making the brand popular back in the days. He loved the brand so much that he was buried with a bottle (along with a packet of cigarettes and a lighter).

When Jasper Newton “Jack” Daniel was born in or around 1850 (exact date unknown), a new era in American whiskey began.

Jack Daniel's TV Spot, 'AMC: True Character' Featuring Brittany Howard - iSpot.tv.

By the time the Civil War began, Daniel had developed into an adept salesman, peddling his smooth brand of Tennessee whiskey to soldiers and cementing his varietal as the most popular in the area. Once the war ended and emancipation came, Daniel bought Call's distillery, renaming it after himself.

Jack Daniel's is a Tennessee whiskey, so it absolutely is whiskey as well. It's even in the name. Whiskey is just the broadest term for distilled grain that's aged in oak barrels, regardless of factors such as the grains used (e.g., corn, rye, wheat, barley, rice), where it's made, the barrels used, and more.

To many spirit drinkers, Jack Daniels is a legendary Tennessee whiskey named after the man who founded the best-selling drink. When Daniels was a kid, he worked for a distiller named Dan Call and, for years, many believed that Daniels learned the art of making whiskey directly from Call.

The name Jack is a derivative of John, which originated in medieval England. The name went from John to Johnkin to Jankin to Jackin to, you guessed it, Jack. There is also a theory that Jack is Celtic in origin, meaning "healthy, strong, and full of vital energy."

Jack is a given name, a diminutive of John or Jackson; alternatively, it may be derived from Jacques, the French form of James or Jacob.

Even as Jack Daniel's retains its position as one of the highest-volume whiskey brands in the world - in 2022 it sold 14.6 million nine-liter cases, almost all of it Old No. 7 - the distillery has been quietly remaking its image to attract a more discerning crowd.

Evan Peters One Tree Hill (TV Series 2003–2012) - Evan Peters as John 'Jack' Daniels - IMDb.

Jack Daniel's is the world's most popular whiskey brand, but until recently, few people knew the liquor was created by Nathan "Nearest" Green, an enslaved Black man who mentored Daniel. "We've always known," says Debbie Staples, a great-great-granddaughter of Green's who heard the story from her grandmother. …