Jim Beam is a company that specializes in the production of various types of bourbon whiskey. Founded in 1795 by Jacob Beam, the company has since become a household name within the beverage industry,...
The Jim Beam TV spot 'Forwards' features a series of people moving backwards in slow motion, as though they are rewinding a scene. The ad then progresses to show people doing things in reverse order, such as taking a golf swing or pouring a drink.
The ad then takes a sudden turn, with the camera reversing the motion and playing forwards again. This time, the people are shown doing things in the proper chronological order, but with their actions sped up to match the beat of the music.
The ad is meant to convey the idea that Jim Beam is a bold and innovative brand, unafraid to take risks and do things differently. By showing the people doing things in reverse order, the ad is saying that Jim Beam is willing to look at things from a different perspective and come up with new and exciting ways of doing things.
Overall, the 'Forwards' ad is a clever and engaging way for Jim Beam to market themselves as a dynamic and forward-thinking brand.
Jim Beam TV commercial - Forwards produced for Jim Beam was first shown on television on January 20, 2020.
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