What the Jameson Black Barrel TV commercial - Touched by Fire is about.
The Jameson Black Barrel TV Spot, 'Touched by Fire,' is an exhilarating and intense portrayal of the whiskey-making process that highlights the brand's quality and attention to detail. The spot begins with an overhead shot of a warehouse filled with barrels of whiskey, before shifting focus to a team of craftsmen hard at work.
As they move through the warehouse, inspecting barrels and monitoring the aging process, the craftsmen discuss the importance of fire to the flavor of the whiskey. They explain how the barrels are charred to release the flavors of the wood, and how the intense heat helps to create the unique taste of Jameson Black Barrel.
The spot is beautifully shot, with sweeping camera movements and dramatic close-ups. The use of light and shadow creates a sense of depth and texture, giving the viewer a true sense of the rugged and raw quality of the whiskey-making process.
Throughout the spot, the craftsmen speak passionately about their craft, emphasizing the care and attention that goes into every bottle of Jameson Black Barrel. Their pride in their work is evident, and it's clear that this whiskey is truly a labor of love.
In the final shot, we see a bottle of Jameson Black Barrel being poured over ice. The camera lingers on the amber liquid, hinting at the complex flavors and aromas that await those who take a sip. It's a powerful end to a compelling spot, and it leaves the viewer with a sense of the depth and richness of Jameson Black Barrel.
Jameson Black Barrel TV commercial - Touched by Fire produced for
Jameson Irish Whiskey
was first shown on television on November 9, 2020.
Frequently Asked Questions about jameson black barrel tv spot, 'touched by fire'
Jameson Black Barrel is aged for up to 16 years in double charred barrels, making it a full strength whiskey bursting with aromas of toffee and fudge, complemented by a spicy character and a rich vanilla finish.
Jameson Black Barrel is a triple distilled blend of small batch grain and single pot Irish whiskey. Matured in double charred barrels, this whiskey boasts sweet and spicy characteristics.
Irish whiskey
Jameson is an Irish whiskey produced, distilled and matured in Ireland. However some of our whiskeys use Bourbon barrels, such as Jameson Black Barrel. Why is Jameson triple distilled? We triple distill our product in copper stills to give our whiskey its signature smoothness.
Midleton
The emergence and growth of Irish Whiskey meant we needed a larger home for making our whiskeys. In 1975, we moved from Bow Street to Midleton, County Cork. To this day every drop of Jameson enjoyed around the world hails from here.
between 15 and 55 seconds
Before placing any product in the barrels, they must be charred for a certain amount of time. Barrels are typically charred between 15 and 55 seconds, although some distilleries have been experimenting with longer char times. The term barrel char level refers to the specific amount of time distillers char the barrels.
An unopened bottle of whiskey will last indefinitely if stored in proper condition. After opening a bottle of whiskey, you have as long as two years or as few as six months or less to drink it before it goes bad.
So yes they are a great fuel but need to be dried first or they will produce less heat and excessive steam in your smoker / log burner / pizza oven. As with all wood fuel you can air dry them to a suitable level eventually, but kiln drying will consistently get them a lot drier.
Produced at the Midleton Distillery, Jameson is Ireland's quintessential Irish blend – a classic whiskey. Jim Murray even awarded it an incredible 95 points!
John Jameson became General Manager of the Distillery in 1786 and by 1805 he took full ownership of the Distillery which he then also expanded. In 1810 the name of the Whiskey was changed to that we all know and love today, The John Jameson and Sons Irish Whiskey Company, or Jameson's Irish whiskey for short.
Midleton Distillery
Jameson Black Barrel (previously known as Select Reserve in some markets) is blended from two whiskies: a small-batch grain whiskey distilled at Midleton Distillery once a year and matured in heavily charred ex-bourbon barrels, and a malted and unmalted barley pot still whiskey aged in sherry casks.
If you look after your barrel, it could last for 8 to 10 years. Never let your barrel dry out, and follow our Oak Barrel Care Guide for full details.
A bourbon barrel spends the first two-plus years of its life imparting rich flavor and color to the bourbon aging inside its charred oaken staves. By law, a barrel can be used just one time to distill bourbon in the US, despite the fact that these well-crafted barrels have a “lifespan” of up to 60 years.