His current contract with Under Armour is worth $215 million and includes an equity stake in the company. Over the course of their partnership, Curry and Under Armour have launched 10 signature shoes together. Curry's the only athlete in Under Armour history to do so.

2013 The partnership will ensure Curry, who first signed with Under Armour in 2013, remains with the Baltimore-based company beyond his playing career.

Twenty years later, Protect This House is still a rallying cry that ignites a fire within athletes–it's about believing in yourself, having a sense of pride, and pushing yourself to your limit to accomplish greatness for yourself and your team, both on and off the court.”

NBA champion Stephen Curry, WNBA star Kelsey Plum and college athletes usher in a new era for Under Armour's iconic tagline. A 'house' can look like many things to many different people.

The $75 million stock compensation will vest in two installments planned for 2029 and 2032. Curry earned $48 million this season as the NBA's highest-salaried player as part of his Warriors contract that will pay him about $165 million through the 2025-26 season.

Under Armour's Persuasion To get ahead, Under Armour copied Nike's strategy for attracting Michael Jordan to their brand from his attachment to Adidas. As Nike opted to attract Jordan through his parents, Under Armour chose to attract Curry through his teammate, Kent Bazemore.

Steph Curry's Endorsement Earnings Under Armour also launched a brand with Curry, with the company playing a similar role as Nike does with the Jordan brand. Other than that he has endorsements from Chase, Nissan Motor, Rakuten, Sony, JP Morgan, Brita, Unilever, and Vivo, Infiniti and FTX.

Steph Curry is poised to sign a a lifetime contract with Under Armour worth “potentially more than $1 billion,” according to a report from Rolling Stone. The four-time NBA champion and two-time NBA MVP's current deal with Under Armour expires in 2024, with the current deal reportedly worth $20 million annually.

At Under Armour, 'Stand for Equality' has always been a core value, meaning we stand with underrepresented groups, such as the LGBTQIA+ community, year-round and remain committed to creating better representation in sport, around the world, and in our own community.

2023 Billionaires Net Worth Under Armour founder Kevin Plank built a popular sportswear brand as the underdog competitor to Nike. Noticing his football teammates' sweat-soaked shirts, Plank came up with a lightweight, sweat-wicking shirt using fabrics from women's undergarments.

Under Armour worked with costume designer Alexandra Byrne to create base-layer garments for characters in several films in the Marvel Cinematic Universe. Under Armour has a partnership with NBA athlete Stephen Curry, who is considered to be the "face of their footwear line".

Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation.