Kelly Brook Big Narstie and Kelly Brook front new Slimfast grime music video - Marketing Beat.

Peter Robertson, global executive creative director at Mother London, said: “To get people to take a fresh look at SlimFast, we wanted to do something unexpected… so putting Kelly Brook and Big Narstie together, and then making a grime track and accompanying music video seemed to really tick that box.

With the Slimfast plan, you eat two Slimfast meal replacements, three 100-calorie snacks (Slimfast snack bars, fruits, veggies, or even nuts), and one 500-calorie meal that you provide. With this plan you can eat 6 times per day. The program says you can lose a safe 1 to 2 pounds per week with this strategy.

SlimFast shakes, powders and meal bars are fortified with essential vitamins and minerals. This means they allow you to lower your calorie intake with reduced risk of nutrient deficiency. It's all sorted. SlimFast meal replacement products are formulated to comply with strict national and European standards.

We're so excited to welcome our new celeb ambassador Kelly Brook! The model, actress and presenter started her weight loss journey with the NEW SlimFast Advanced Vitality 4 in 1 Action and has lost an incredible 15lbs and 4 inches from her hips, dropping two dress sizes. How fab does she look?

Glanbia, which bought SlimFast for $350 million in 2018, has said weight management drugs have impacted the diet market, alongside a move during the COVID-19 pandemic away from low-carbohydrate diets that SlimFast products support. More than half a dozen companies, from Pfizer Inc (PFE. N) and Amgen Inc (AMGN.

While the SlimFast diet may help you lose weight, the products are expensive and highly processed and don't provide enough calories to replace a meal. What's more, the SlimFast diet doesn't provide support or teach you skills to help manage your weight when you discontinue the program.

However, nutrition experts do not recommend SlimFast as a long-term eating plan. As with most meal replacement diets that restrict calories, regardless of how long you stay on them, you are likely to regain any weight once you resume normal eating patterns.

Daniel Abraham Daniel Abraham founded Slim-Fast in 1976. Sales exploded in the late 1980s when former LA Dodgers manager Tommy Lasorda became its spokesman. Abraham sold the weight loss and meal substitute company to Unilever for $2.3 billion in cash in 2000.

1980s: SlimFast Fever Though founded in 1977, the phenomenon known as SlimFast hit its stride in the 1980s.

SlimFast was started in 1977 as a product line of the Thompson Medical Company, founded in the 1940s by S. Daniel Abraham. Thompson Medical also sold the controversial weight loss dietary supplement Dexatrim. In 1987, Abraham took the brand private, and it was acquired by Unilever in 2000.

However, nutrition experts do not recommend SlimFast as a long-term eating plan.