What the Sprint Drive First App TV commercial - Texting Swarm is about.

The Sprint Drive First app TV spot, titled "Texting Swarm," is a creative and impactful advertisement that seeks to raise awareness on the dangers of texting while driving. The commercial starts with a swarm of bees gathering around a smartphone that is buzzing with an incoming text message. The message reads, "Hey, did you hear about the party tonight?"

As the bees swarm around the phone, an unseen driver is shown fumbling with their phone while driving. Suddenly, the buzzing bees enter the car and start stinging the driver in a frenzy, causing him to lose control of the car. After the car swerves off the road, the bees return to the phone as a voiceover announces: "It's a fact - texting and driving kills."

The ad then introduces the Sprint Drive First app, which automatically detects when the phone is in motion and sends automatic replies to incoming text messages, emails, and phone calls. This means that while driving, the app can help users stay focused on the road and avoid the need to reach for their phone while driving.

The commercial ends with the message, "Be there for the moments that matter. Sprint Drive First. Only from Sprint."

Overall, the Sprint Drive First app TV spot is a clever and intriguing way to bring attention to the dangers of texting while driving and offers a practical solution for people who want to stay connected while on the road but need to do it safely. The use of the bees as a visual metaphor for the distraction caused by texting is an inspired choice that leaves a lasting impact on the viewers.

Sprint Drive First App TV commercial - Texting Swarm produced for Sprint was first shown on television on December 25, 2012.