White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors. The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor.

The new campaign, made in collaboration with VCCP and titled 'Surf like no other,' features pro surfers Ivy Miller, Hunter Jones and Blair Conklin. The accompanying TV spot shows the three athletes surfing on a single board down a massive sand dune, shouting with joy.

The brand explains that the name “takes its inspiration from the legend of the White Claw wave – when three perfect crests come together to create a moment of pure refreshment.”

Triple Wave Filtered ™ vodka Made with the world's first Triple Wave Filtered ™ vodka, you choose which flavor to unleash – from tastes of dark ripe cherry, juicy peach, freshly cut pineapple and ripe watermelon.

The Claw craze comes as young Americans seek healthier, lower-alcohol lifestyles. A 12-oz can of White Claw contains 100 calories and 2 grams of carbs – by comparison a Heineken has 142 calories and 11g of carbs. It is 5% alcohol, lower than the average of 12% for wine and average of 37% for liquor.

In 2021, White Claw sales topped about $2 billion. The company still holds the title of “best hard seltzer.” The drinks combine the simplicity of seltzer water with a gluten-free alcohol base and a hint of fruit flavor. The alcohol comes from fermented sugar derived from malted, gluten-free grains.

Carson Roof was born with cerebral palsy and was able to hit the waves with organization founder, Luke Sharp. Adaptive Surf Project's goal is to make surfing an activity that anyone can participate in. Caron's mom, Holly Roof, says he is the youngest of three and really showed his confidence out in the waves.

Mark Anthony Brewing proudly brews a portfolio of innovative and iconic brands, including White Claw Hard Seltzer, Mike's Hard Lemonade, Mike's Harder, Cayman Jack & MXD Cocktails.

White Claw is a brand of Mark Anthony Brewing. As the fourth largest brewing company in the United States, Mark Anthony is the perfect home for the increasingly popular White Claw hard seltzers. The drink was created in 2016 by Vancouver wine salesman and alcoholic beverage legend Anthony von Mandl.

In terms of ingredients, White Claw Hard Seltzers are simply made from seltzer water, a gluten-free malted triple distilled alcohol base, and fruit flavor.

vodka As part of its expansion into vodka, White Claw also announced the debut of White Claw Vodka Sodas, ready-to-drink cocktails which come in peach, wild cherry, pineapple and watermelon flavors. The new 100-calorie canned cocktails are made with the same White Claw vodka that's sold in bottles.

For White Claw, it's pretty expansive. The core has been this younger drinking-age consumer – 21 to 29 years old. They've been the powerhouse behind the social movement. But the consumer base has really expanded to just about all drinking-age consumers across different regions – a very diverse group of consumers.