J.B. Smoove White Claw Vodka + Soda TV Spot, 'Smooove Thoughts' Featuring J.B. Smoove - iSpot.tv.

White Claw's Vodka + Soda is only four and a half percent - that's less than what they offer with their classic lineup. The biggest difference, however, between the two from a nutrition standpoint is the amount of carbs per serving.

“The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains.” Further confusing matters over whether there is vodka in White Claw is the fact the brand now produces a line of distilled spirits, including a handful of flavored expressions.

Triple Wave Filtered ™ vodka Made with the world's first Triple Wave Filtered ™ vodka, you choose which flavor to unleash – from tastes of dark ripe cherry, juicy peach, freshly cut pineapple and ripe watermelon.

Actor Dan Aykroyd Actor Dan Aykroyd and artist John Alexander conceived Crystal Head Vodka in 2008. Due to the lack of additive-free vodka on the market, Aykroyd decided to make one himself. Alexander designed the bottle based on the pair's shared fascination with the legend of the thirteen crystal skulls.

However, White Claw's customers are fairly evenly split between women (53%) and men (47%), the company says. That mass appeal is part of the reason why Kosmal believes that hard seltzer is more than just a fad, like some briefly popular beer alternatives from the past (like Zima) that later flamed out.

4.5 percent White Claw's newest launch is set to make waves in the spirits market. Each 12-ounce can contains 100 calories and arrives at 4.5 percent ABV, similar to White Claw's classic hard seltzers.

4.5% The canned cocktails come in four straightforward flavors, including Pineapple, Peach, Wild Cherry, and Watermelon. They are only 100 calories each and they are made with real Triple Wave Filtered Vodka. There's no added sugar and the White Claw Vodka + Soda is 4.5% alcohol.

Are White Claws healthy - or at least better for you than beer or wine? Short answer: Hard seltzers typically contain fewer calories per serving than a mixed drink, a can of beer, or a glass of wine. But they still add empty calories to your diet, so it's important to sip in moderation.

The Claw craze comes as young Americans seek healthier, lower-alcohol lifestyles. A 12-oz can of White Claw contains 100 calories and 2 grams of carbs – by comparison a Heineken has 142 calories and 11g of carbs. It is 5% alcohol, lower than the average of 12% for wine and average of 37% for liquor.

malted alcohol The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor. The alcohol base (termed "beer base" in customs rulings) is composed of 51% sugar, smaller amounts of yeast and nutrients, water, and trace amounts of "malted gluten-free grains".

Though it's often compared to vodka and soda, hard seltzer is definitely not that. It doesn't contain vodka or any other distilled spirit but is instead produced in a similar manner to beer.