What the Facebook TV commercial - Safety and Security is about.
Facebook has been actively generating awareness about its privacy features and security measures in the wake of several high-profile data breaches in recent years. In an attempt to reaffirm its commitment to user safety and provide reassurance that its platform is a secure space for users to connect with friends, family, and the world at large, the social media giant rolled out a TV spot titled 'Safety and Security.'
The TV spot opens with a reassuring voiceover highlighting the importance of maintaining privacy and security on the platform while showcasing a montage of individuals from various backgrounds engaging in activities on Facebook. The visuals convey a sense of togetherness and community, emphasizing the platform's ability to bring people closer together while promoting safety and security. Through a mix of creative visuals and effective messaging, the message highlights the importance of staying safe while using Facebook.
The ad emphasizes Facebook's continuing efforts to boost platform security and privacy by showcasing its use of AI tools, such as facial recognition technology, in detecting and removing abusive content. It also emphasizes its partnerships with not-for-profit organizations that aim to combat hate speech, racism, and other toxic behaviors on the platform.
The TV spot ends with the voiceover urging users to take an active role in ensuring their own safety and security by providing tips on how to do so, like reporting abusive content and setting stronger passwords. The straightforward and actionable messaging empowers users to take control of their own online experience while developing greater trust in Facebook.
Overall, Facebook's TV spot 'Safety and Security' is a clear attempt by the company to emphasize its continued commitment to protecting its users by implementing concrete measures to ensure privacy and security of its platform in a slick and effective way.
Facebook TV commercial - Safety and Security produced for
Facebook
was first shown on television on May 30, 2022.
Frequently Asked Questions about facebook tv spot, 'safety and security'
How to stay safe while using Facebook
- STEP 1 – Select strong account security settings and notifications.
- STEP 2 – Take control of your privacy settings. Something that's shared as public on Facebook is public information and can be seen by anyone.
- STEP 3 – Define a trusted community.
Ads must not use deceptive or misleading tactics. These rules ensure that ads are honest and don't mislead people. This includes: Unacceptable Business Practices: Ads cannot promote scams or schemes meant to deceive people.
Report inappropriate ads
You may have been logged into Facebook while browsing certain products. You may also fit a target demographic that a business requested their ads get shown to. Another reason could be that you've purchased from that company before and it's specifically targeted you.
In most cases, Facebook won't let you run ads from prohibited categories: forbidden substances, violence, weapons, hate speech, dangerous organizations, gaming and gambling, sexual and explicit content, and shocking images, just to name a few.
Security Checkup will help you: Get alerts when someone tries logging into your account from an unrecognized computer or mobile device. Learn how to protect your password. Enable two-factor authentication, an optional feature that adds more security to your Facebook account.
Consider taking the following personal safety precautions with these social media safety tips.
- Know how to report, block, and filter content.
- Personalize your privacy settings.
- Pause before you post.
- Turn off geolocation.
- Use a private Internet connection.
- Talk to your friends about public posts.
Policy Rationale
Privacy and the protection of personal information are fundamentally important values for Facebook. We work hard to safeguard your personal identity and information and we do not allow people to post certain types of personal or confidential information about yourself or of others.
On Facebook, there are 6 campaign objectives: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. It's no secret that Facebook has become a goldmine for businesses seeking to connect with their target audience thanks to its unparalleled reach and granular targeting capabilities.
How To Set Up Parental Controls on Facebook
- Step 1: Navigate to “Privacy Checkup” within “Settings & Privacy”
- Step 2: Set Controls on Posts and Stories.
- Step 3: Restrict Personal Information Display.
- Step 4: Block Accounts.
- Step 5: Limit Friend Requests.
- Step 6: Control Access to Apps and Games.
On Google. To block an ad on Google service, like Search and YouTube: On the ad, select More or Info . Select Block ad .
Deceptive advertising is prohibited. In its Advertising FAQ's: A Guide for Small Business the Federal Trade Commission (FTC) has stated 'it would be deceptive for marketers to embed ads with subliminal messages that could affect consumer behavior.
Follow Facebook Ad Policies
- Don't sell products prohibited by Facebook. The policy concerning this point reads as follows:
- Avoid any kind of discrimination.
- Don't use misleading information.
- Be careful with pop-ups.
- Personal data collection.
- Pay attention to your wording.