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Advertisers of the Extra Gum TV Spot, 'VMAs: Best New Artist' Featuring Ava Max

Extra Gum TV commercial - VMAs: Best New Artist
Extra Gum

Extra Gum is a chewing gum brand owned by Wrigley, a subsidiary of Mars, Incorporated. The brand was launched in 1984 as a sugar-free alternative to traditional chewing gum. Since then, Extra Gum has...

What the Extra Gum TV commercial - VMAs: Best New Artist is about.

Extra Gum TV commercial - VMAs: Best New Artist

The Extra Gum TV Spot featuring Ava Max during the VMAs as Best New Artist was a thrilling and engaging commercial that captured the attention of viewers and music lovers around the world. The TV spot starts right on time with the classic beat of Ava Max's biggest hit, "Sweet but Psycho," blasting through the speakers.

In the ad, Ava Max enters a room and is suddenly enveloped in a sea of pink balloons and gum. She starts to sing, and the commercial takes off with the help of stunning visuals, quick cuts, and well-timed camera movements. The commercial masterfully weaves music, movement, and emotion together to tell a compelling story.

The Extra Gum Tv Spot, which was directed by acclaimed music video director Hannah Lux Davis, highlights the unique flavor and texture of the Extra Gum product. Ava Max chews on Extra Gum as she sings, and it’s visible that the chewing gum perfectly complements the music and Ava's personality as a playful, yet edgy artist reminding us that with Extra, there is always more to the story.

Overall, the Extra Gum TV Spot featuring Ava Max is a memorable and effective commercial that evokes emotion while showcasing the product's uniqueness. The spot perfectly captures Ava Max’s style and personality, while also emphasizing the product’s quality and joyfulness. This ad spot has certainly succeeded in making Extra Gum the go-to choice for those looking to add some flavor and excitement to their everyday routine.

Extra Gum TV commercial - VMAs: Best New Artist produced for Extra Gum was first shown on television on August 28, 2022.

Frequently Asked Questions about extra gum tv spot, 'vmas: best new artist' featuring ava max

The couple in the “Extra Gum: The Story of Sarah & Juan” commercial is played by actors Alyssa Milano and Antonio Sabato Jr. They beautifully portray the journey of a couple's relationship through the years, using Extra gum as a symbol of their love and connection.

FRESHEN UP, FLAVOUR UP.

We see a businessman standing in a lift, see him pop a Wrigley's Extra, and then see him leaving the lift and break into a gleeful dance to Carly Rae Jepsen's “Call Me Maybe”. The idea that the right treat can spark joy and bring out the inner you is something of a trope in FMCG advertising.

Carly Rae Jepsen's While chewing Orbit Peppermint Gum, a man begins dancing in the elevator to Carly Rae Jepsen's song "Call Me Maybe." His enthusiastic dance moves around the office building surprise his colleagues. None have been identified for this spot. Have questions about this ad or our catalog? Check out our FAQ Page.

In the United States, European settlers picked up the habit of chewing spruce from Native Americans as far back as the 1600s. But it wasn't until 1848 that a New Englander named John B. Curtis started selling it commercially. His Maine Pure Spruce Gum, and its natural spruce taste, became enormously popular.

Wrigley In 1984 Wrigley introduced EXTRA, its first sugar-free gum, to the U.S. market. Within five years, it became the #1 selling brand of its kind. Both then and now, EXTRA is recognized for its incredible, long-lasting flavor.

In 1984 Wrigley introduced EXTRA, its first sugar-free gum, to the U.S. market. Within five years, it became the #1 selling brand of its kind. Both then and now, EXTRA is recognized for its incredible, long-lasting flavor.

WHY DO DENTISTS RECOMMEND CHEWING EXTRA AFTER EATING AND DRINKING? Chewing sugar-free gum for 20 minutes after drinking or eating stimulates the production of saliva, which acts as our body's own natural tooth protection. It works in 3 ways: Restores the pH balance in your mouth, neutralising plaque acids.

Finding things to poke fun at in the middle of a pandemic is no small task, but in the last 12 months we've seen brands and ad agencies rise to the challenge admirably.

Director Hanna Maria Heidrich, Energy BBDO and Mars Wrigley pick guilty pleasure track 'Call Me Maybe' by Carly Rae Jepsen for the campaign.

INGREDIENTS: Sorbitol, Gum Base, Glycerol, Natural And Artificial Flavors; Less Than 2% Of: Hydrogenated Starch Hydrolysate, Aspartame, Mannitol, Acesulfame K, Soy Lecithin, Xylitol, Bht (To Maintain Freshness).

Space Song - song and lyrics by Beach House | Spotify.

Videos

Watch Extra Gum TV Commercial, 'VMAs: Best New Artist'

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Actors

Actors who starred in Extra Gum TV Spot, 'VMAs: Best New Artist' Featuring Ava Max

Ava Max photo
Agenices

Agenices of the Extra Gum TV Spot, 'VMAs: Best New Artist' Featuring Ava Max

Extra Gum TV commercial - VMAs: Best New Artist
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Products

Products Advertised

Extra Gum Spearmint
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