Extra Gum is a chewing gum brand owned by Wrigley, a subsidiary of Mars, Incorporated. The brand was launched in 1984 as a sugar-free alternative to traditional chewing gum. Since then, Extra Gum has...
The Extra Gum TV Spot featuring Ava Max during the VMAs as Best New Artist was a thrilling and engaging commercial that captured the attention of viewers and music lovers around the world. The TV spot starts right on time with the classic beat of Ava Max's biggest hit, "Sweet but Psycho," blasting through the speakers.
In the ad, Ava Max enters a room and is suddenly enveloped in a sea of pink balloons and gum. She starts to sing, and the commercial takes off with the help of stunning visuals, quick cuts, and well-timed camera movements. The commercial masterfully weaves music, movement, and emotion together to tell a compelling story.
The Extra Gum Tv Spot, which was directed by acclaimed music video director Hannah Lux Davis, highlights the unique flavor and texture of the Extra Gum product. Ava Max chews on Extra Gum as she sings, and it’s visible that the chewing gum perfectly complements the music and Ava's personality as a playful, yet edgy artist reminding us that with Extra, there is always more to the story.
Overall, the Extra Gum TV Spot featuring Ava Max is a memorable and effective commercial that evokes emotion while showcasing the product's uniqueness. The spot perfectly captures Ava Max’s style and personality, while also emphasizing the product’s quality and joyfulness. This ad spot has certainly succeeded in making Extra Gum the go-to choice for those looking to add some flavor and excitement to their everyday routine.
Extra Gum TV commercial - VMAs: Best New Artist produced for Extra Gum was first shown on television on August 28, 2022.
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MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...