Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...
Title: Progressive Snapshot TV Spot, 'Rate Suckers'
Intro:In the vast landscape of insurance advertisements, Progressive stands out with its captivating and often humorous commercials. One such TV spot titled "Rate Suckers" showcases the company's innovative product called Snapshot. This commercial, brimming with creativity and wit, aims to educate viewers on how Progressive's Snapshot can help them save on their car insurance premiums. Let's delve into the details of this captivating TV spot.
Scene 1:The commercial opens with a bustling neighborhood street and a snazzy red sports car zooming by. Upbeat music sets the energetic tone of the ad as the camera focuses on the rear end of the car, where a bright yellow bumper sticker catches the viewer's attention. The sticker reads, "Rate Suckers?"
Scene 2:Cut to a scene where Flo, the iconic Progressive insurance spokesperson, stands on a stage adorned with colorful props. The stage is designed to resemble a game show set, complete with flashing lights and a large spinning wheel in the background. An enthusiastic audience claps and cheers as Flo prepares to explain the concept behind Snapshot.
Scene 3:Flo stands confidently before a massive video screen that displays various graphical representations of vehicles, driving habits, and insurance rates. With her trademark charm, she begins to enlighten the audience about how ordinary drivers bear the burden of higher insurance rates due to the few reckless drivers on the road.
Scene 4:The screen behind Flo displays an infographic revealing that every time someone engages in risky driving behaviors, like sudden accelerations or hard braking, it impacts the overall insurance rates for everyone. The message is clear: "Reckless drivers cost us all."
Scene 5:Flo introduces Progressive's solution to this problem: Snapshot. She explains that Snapshot is a small device that customers can install in their cars to monitor their driving habits. By tracking metrics like speed, mileage, and instances of harsh braking, Snapshot ensures that policyholders pay for their own distinct driving patterns, rather than being lumped in with the reckless drivers.
Scene 6:Flashing images of Snapshot devices and smiling customers appear on the screen as Flo highlights the benefits. By adopting safer driving habits, customers can lower their insurance premiums and break free from the influence of the "Rate Suckers." It's an innovative approach that rewards responsible driving and helps individuals take control of their insurance costs.
Conclusion:The Progressive Snapshot TV Spot, 'Rate Suckers,' stands out for its creative execution and informative messaging. With the charming Flo guiding viewers through the concept, the commercial effectively communicates the benefits of Snapshot. By disrupting the traditional insurance model and empowering customers, Progressive encourages responsible driving habits while giving individuals the chance to save on their car insurance premiums.
Progressive Snapshot TV commercial - Rate Suckers produced for Progressive was first shown on television on April 7, 2013.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...