That “new” element turned out to be the hit song “It Takes Two” by Rob Base and DJ E-Z Rock. The song fit the promotion perfectly, invigorating the offer and the commercial's footage with its catchy and cross-generational appeal. Licensing the song brought to life the offer's strategic messaging, “Stay Two Nights.

Your credit card will not be charged until you arrive at the hotel unless the hotel requires prepayment or a deposit prior. Prepayment, deposit and cancellation requirements will be displayed during the online confirmation process.

You may cancel your reservation by visiting www.bestwestern.com, calling a Best Western reservation center, or contacting the participating hotel.

For reservation changes or cancellations, please call 1 (800) 780-7234 or visit the Check Reservation page to retrieve your reservation. Reservation changes &/or cancellations cannot be processed via email requests. For expedited service, contact Best Western Customer Care at 1 (800) 528-1238.

Music for commercial use refers to music tracks that an individual has licensed in order to use them in for-profit commercial projects.

A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

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Specifically, plane tickets usually don't get cheaper closer to the departure date. Instead, flights tend to be the most inexpensive when you book between four months and three weeks before your departure date. According to CheapAir.com, you can expect rates to go up after that period.

Best Western Rewards points never expire. This makes life significantly easier since you don't have to worry about expiration and staying on top of your points' timelines. You can simply go about your business earning and burning Best Western points without having to worry about losing your points to expiration.

Hotel cancellation policies offer hotel guests the opportunity to cancel their booking up until a certain amount of days before check-in. Once this date has passed, the hotel might charge the guest a set cancellation fee, a percentage of the booking, or the full amount.

Commercial music refers to music that is created primarily for the purpose of making money through sales or royalties.

Music and its message in advertisements Music can be used to carry the message of the advertisement which gives the music a dominant role or just be in the background. If the music is used in the background instead it can be used to emphasize a key brand attribute or the logo.