Discover Card is an American financial services company that provides credit cards, checking and savings accounts, and personal loans. The company was founded in 1985 by Sears, Roebuck, and Co., and i...
In the bustling, vibrant cityscape of New York, a young woman named Emma finds herself in a predicament that could potentially jeopardize her financial stability. This is the story of "Shoot: Missed Payment," a riveting TV spot by Discover Card that takes viewers on an emotional rollercoaster.
The spot opens with Emma strolling down a bustling street, the sunlight casting a warm glow on her determined face. She carries a basketball in her hands, a symbol of her determination and resilience. As she walks past a street vendor, her eyes catch sight of a massive billboard displaying the words "Discover Card: Empowering Financial Freedom."
Curiosity piqued, Emma stops and gazes up at the billboard. It is then that the camera zooms in, capturing her expression transitioning from curiosity to determination. She clutches her basketball tighter, and a voiceover echoes through the city air, "When life throws you challenges, Discover Card has your back."
The scene transitions into a flashback of Emma sitting at her kitchen table, surrounded by bills and a laptop displaying her Discover Card account. Anxiety creeps into her face as she realizes that she has missed a payment. The familiar due date had slipped her mind in the midst of her busy schedule. The weight of her mistake weighs heavily upon her, and she slumps in disappointment.
Returning to the present, Emma's eyes reflect sheer determination as she ventures into a dimly lit basketball court. The sound of a ball hitting the ground reverberates through the quiet space as she prepares to take a shot. With a deep breath, she dribbles the ball, her focus intensifying with each heartbeat.
As she releases the ball, time slows down, capturing her every movement in exquisite detail. The ball soars through the air, the echoes of her missed payment echoing in her mind. The world holds its breath, waiting for the outcome, as the ball bounces ever closer to the hoop.
With a resounding swish, the ball hits nothing but net. A sense of accomplishment washes over Emma's face, and a smile lifts her spirit. The voiceover returns, emphasizing Discover Card's commitment to assisting their customers in overcoming financial obstacles, saying, "Discover Card: Helping you score victory over unexpected hurdles."
Back in the present, Emma's smile lingers as she walks confidently towards the camera. The scene transitions once again, this time revealing her in a vibrant café, laptop open with her Discover Card account displayed on the screen. Her missed payment has become a thing of the past,
Discover Card TV commercial - Shoot: Missed Payment produced for Discover Card was first shown on television on December 26, 2012.
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