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Advertisers of the Chrysler TV Spot, 'Road to Greatness' Featuring Miguel Cabrera

Chrysler TV commercial - Road to Greatness
Chrysler

IntroductionChrysler is an American automobile company that has its roots in the Maxwell Motor Company, which was formed in 1913. It was first incorporated as Chrysler Corporation in 1925 , and it was...

What the Chrysler TV commercial - Road to Greatness is about.

Chrysler TV commercial - Road to Greatness

In the Chrysler TV spot, 'Road to Greatness', the famous Detroit Tigers player, Miguel Cabrera, takes on the role of the brand ambassador as he drives a Chrysler vehicle through the rugged terrain of his native Venezuela.

The commercial starts with a shot of Cabrera standing on a cliff overlooking his hometown. He reflects on his journey to greatness, which has been marked with hard work, perseverance, and a fierce determination to succeed. He then gets into his Chrysler vehicle and hits the road, as the tagline "Road to Greatness" fades in.

As our hero drives through the narrow roads and steep hills, the stunning landscapes of Venezuela are on full display. The roaring engine of the Chrysler is beautifully captured, and every turn and twist of the road is visible in the stunning visuals of the commercial.

Throughout the journey, Cabrera reflects on his success and his humble beginnings, highlighting the importance of perseverance, hard work, and focus in achieving one's goals. His message is clear: follow your dreams and strive for greatness, no matter the obstacles that may stand in your way.

The Chrysler TV spot featuring Miguel Cabrera is an excellent example of how a brand can leverage the power of storytelling to connect with its audience. It's a heart-warming message that inspires viewers to pursue their dreams with the same passion and dedication as Cabrera. By using Cabrera as a brand ambassador, Chrysler hopes to appeal to a younger and more diverse demographic, showcasing its commitment to excellence, innovation, and the road to greatness.

Chrysler TV commercial - Road to Greatness produced for Chrysler was first shown on television on October 14, 2013.

Videos

Watch Chrysler TV Commercial, 'Road to Greatness'

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Actors

Actors who starred in Chrysler TV Spot, 'Road to Greatness' Featuring Miguel Cabrera

Lewis Black photo
Miguel Cabrera photo
Agenices

Agenices of the Chrysler TV Spot, 'Road to Greatness' Featuring Miguel Cabrera

Chrysler TV commercial - Road to Greatness
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

Chrysler TV commercial - Road to Greatness
McCann Worldgroup

McCann Worldgroup is a global advertising and marketing communications company headquartered in New York City. The company was founded in 1930 by Marion Harper Jr. and has since grown to become one of...

Chrysler TV commercial - Road to Greatness
SapientNitro

SapientNitro is a digital transformation and marketing consultancy that was acquired by Publicis Groupe, a global advertising and communications company, in 2014. It is now a part of the Publicis Sapi...

Chrysler TV commercial - Road to Greatness
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Chrysler 300
Chrysler Town and Country
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