What the QuickBooks TV commercial - Negocios chiquitos con Chicharito is about.

QuickBooks recently released a TV spot featuring football star Javier Hernandez, also known as Chicharito, titled 'Negocios chiquitos' ('Small businesses' in English). The TV spot is part of QuickBooks' campaign targeted toward small business owners, encouraging them to use QuickBooks as their bookkeeping solution.

The TV spot begins with Chicharito in a small, humble convenience store in a Hispanic community. As he browses the store, he also notices a small family-owned restaurant and a local mechanic shop, all run by hardworking entrepreneurs. Chicharito then turns to the camera and speaks in Spanish, saying, "These businesses might be small, but their dreams are big. And QuickBooks can help them make their dreams come true."

As the commercial progresses, Chicharito is seen interacting with the small business owners, helping them to use QuickBooks to manage their finances better. The TV spot ends with the message, "Chicharito helps small businesses score with QuickBooks," emphasizing QuickBooks' commitment to supporting small businesses and their aspirations.

Through this TV spot, QuickBooks aimed to elevate its brand awareness among small business owners, specifically among the Hispanic community. Chicharito's popularity and relatability to the Hispanic audience served as an excellent addition to the ad campaign. The commercial conveyed the message well, that with the help of QuickBooks' financial management solutions, even small businesses can achieve their big dreams.

QuickBooks TV commercial - Negocios chiquitos con Chicharito produced for QuickBooks was first shown on television on July 4, 2022.