Its primary brands include Lay's and Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and dips, Cheetos cheese flavored snacks, Fritos corn chips, Rold Gold pretzels, Sun Chips, and Cracker Jack popcorn.

Today, Frito-Lay North America (FLNA) makes some of the most-popular and high-quality snacks in the United States and Canada including Lay's and Ruffles potato chips, Doritos tortilla chips, Cheetos cheese-flavored snacks, Tostitos tortilla chips and branded dips, Santitas tortilla chips, Sun Chips multigrain chips and ...

Over at Snacks.com, Frito-Lay's direct-to-consumer website, you can build your very own fully bespoke variety pack, mixing and matching to your heart's content. There are 32 different bags of Lay's, Cheetos, Doritos, Ruffles, Fritos, and more to choose from in the 20 slots you have.

About Frito-Lay We are driven and inspired by our purpose – food that matters for life's moments.

Doritos Doritos is the most popular chip brand in America. They're produced by Frito-Lay.

After our delicious snacks are made and packaged, they are shipped to one of our 34 distribution centers, where they can be routed to retail stores for the consumer to purchase and enjoy!

Doritos What is the most popular chips brand in America? Doritos is the most popular chip brand in America. They're produced by Frito-Lay.

On an emotional level, the Lay's umbrella brand stands for enjoyment, happiness, cheerfulness, friendliness, good times and positivity, as well as trust, quality and heritage. For example, in the US, Lay's for some time was pursuing a communications strategy built around the idea of putting a smile on people's face.

"Now with Cheetos Mix-Ups snack mix, there's no shortage of delicious cheesy flavors and textures to choose from all in one fun, shareable bag for the whole family. The fun doesn't stop there. By mixing and matching the flavors in each bag, consumers can create endless cheesy combinations."

At Lay's we get it – and you may be closer to a farm than you think. So go ahead and discover what makes Lay's oh so delicious. Every bag of Lay's Potato Chips in the US is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

According to this statistic, 191.19 million Americans consumed plain potato chips in 2020.

Thanks to their curvy shape, salty exterior, and ultimately, their strong crunch, Fritos corn chips have made a name for themselves as a snack staple in many households.

The potatoes still come from farmers across America. Quinn said Frito-Lay sourced from 120 different farms in 25 states including Florida, Texas, North Carolina, Wisconsin, North Dakota, Washington, Maine and California. Frito-Lay said Michigan and Wisconsin were its largest growing areas.

Lay's constantly mixes up their flavor lineup with over 200 varieties created to date. The chips range from common flavors, like salt and vinegar and barbecue, to more unusual ones, like cappuccino, vegetable soup, and Beer 'n Brats.

Aaker's 5 brand personality dimensions‍

• Sincerity. Brands that usually reflect sincerity have traits like wholesomeness, cheerfulness, honesty, and down-to-earthiness.
• Excitement.
• Competence.
• Sophistication.
• Ruggedness.

Meaning of snack mix in English a mixture of small pieces of sweet or savory (= salty or spicy) food, designed to be eaten as a snack (= a small amount of food that is eaten between meals): They said that spicy snack foods are really popular, especially peanuts, crackers, jerky, pretzels, and snack mixes.