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Advertisers of the Blue Apron TV Spot, 'Farm Fresh Ingredients'

Blue Apron TV commercial - Farm Fresh Ingredients
Blue Apron

Blue Apron is a meal kit delivery service company founded in 2012 that provides fresh ingredients and recipes to customers to cook healthy and delicious meals in the comfort of their own homes. The co...

What the Blue Apron TV commercial - Farm Fresh Ingredients is about.

Blue Apron TV commercial - Farm Fresh Ingredients

Blue Apron is a leading meal kit delivery service that prides itself on delivering fresh and quality ingredients straight to your doorstep. In their TV Spot titled "Farm Fresh Ingredients," they aim to showcase their commitment to using only the freshest and most natural ingredients in their meal kits.

The commercial begins with a shot of a farm in the early morning light, with dew on the grass and a rooster crowing in the background. The narrator introduces us to Blue Apron's philosophy of using only the freshest ingredients, describing how the food is harvested and selected for quality.

We then see several shots of fresh produce being picked, washed, and prepared for packaging, giving us an up-close look at the ingredients that make up Blue Apron's meal kits. The camera lingers on juicy tomatoes, plump strawberries, and crisp lettuce, while the narrator highlights the health benefits and taste of these farm-fresh ingredients.

Next, we see Blue Apron's recipe card, which features step-by-step instructions with beautiful, full-color photos of the finished dish. The narrator encourages viewers to try a Blue Apron meal and experience the convenience of having fresh, chef-designed meals delivered right to their doorstep.

The commercial closes with the Blue Apron logo and website, inviting viewers to sign up for their meal delivery service and enjoy farm-fresh ingredients in their own kitchens.

In summary, Blue Apron's TV Spot titled "Farm Fresh Ingredients" emphasizes the importance of using only the freshest and finest quality ingredients in their meal kits. The commercial invokes feelings of health, convenience, and environmental responsibility, encouraging consumers to try Blue Apron's meal kits for themselves.

Blue Apron TV commercial - Farm Fresh Ingredients produced for Blue Apron was first shown on television on August 25, 2018.

Frequently Asked Questions about blue apron tv spot, 'farm fresh ingredients'

At Blue Apron, our experts source the best seasonal ingredients directly from farms, importers and family-run purveyors. Get to know more about our recent partners by exploring their profiles and products below.

Only Blue Apron sells heat-and-serve meals. However, HelloFresh has a category that Blue Apron does not: kits labeled "easy prep" and "easy cleanup." These one-pot or sheet-pan-type meals are a little easier than the standard kits, but you'll still have to do a bit of knife work.

Blue Apron meals deliveries contain all the seasonal produce and specialty ingredients you need to create unique, flavorful meals for the week. In each box, we'll send detailed recipe cards with step-by-step instructions to make meals easy and delicious.

Meal kit business Blue Apron announced Friday it has agreed to sell itself to food and restaurant company Wonder Group, founded by entrepreneur Marc Lore, for $103 million. The deal, at $13 per share, represents a significant premium from Blue Apron's per-share price at Thursday's close of $5.49.

Some of our ingredients are USDA-certified organic. We're committed to sending quality ingredients in every delivery and supporting farmers who use sustainable farming practices.

HelloFresh sources directly from suppliers and they do not mark up the price of ingredients. Recipes are kept seasonal and ingredients are prepared in the appropriate portions so there is no food waste.

Other diets and limitations may be more challenging when it comes to HelloFresh. If you stick to a paleo diet or need to avoid dairy in your meals, you might have to make adjustments to ingredients in order to make it work with HelloFresh, since there aren't a lot of options to choose from there.

Compared to Blue Apron, HelloFresh has more vegetarian and health-conscious options available, in part due to their larger menu. Combined with their slightly lower calorie count and meals with big portions, HelloFresh wins another round.

Which Is Cheaper, Blue Apron or HelloFresh? While pricing between these kits is comparable, Blue Apron is technically less expensive than HelloFresh, which may surprise some readers. Blue Apron's least expensive plan is $7.99 per serving, compared to HelloFresh's $8.99.

We carefully pack our boxes with insulated thermal liners and refrigerants to maintain appropriate temperatures during transit and delivery, and our team of packaging and food safety experts regularly assesses the efficacy of our packaging, which we modify as needed.

Total orders fell more than 21% from the prior year. But average revenue per customer of $397 was up 21.3% year over year, the company said. The meal kit company said it expects net revenue and customer counts to continue to plunge at the close of 2023 because it is spending less money on marketing.

Following the close of this transaction, Wonder plans to continue Blue Apron's current operations serving customers nationwide under the Blue Apron brand, with expected new synergies between consumer-facing apps and delivery logistics.

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Agenices

Agenices of the Blue Apron TV Spot, 'Farm Fresh Ingredients'

Blue Apron TV commercial - Farm Fresh Ingredients
TWO NIL

Two Nil is a leading marketing agency that specializes in sports and entertainment. The company was founded in 2016 by Joshua Keller and Tor Myhren with the goal of creating innovative marketing strat...

Products

Products Advertised

Blue Apron Beet, Avacado and Orange Salad
Blue Apron Chili-Rubbed Flat Iron Steaks
Blue Apron Cod With Pickled Grapes
Blue Apron Pan-Seared Chicken Supremes
Blue Apron Short Rib Burgers on Pretzel Buns
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