Blue Apron is a meal kit delivery service company founded in 2012 that provides fresh ingredients and recipes to customers to cook healthy and delicious meals in the comfort of their own homes. The co...
Blue Apron is a leading meal kit delivery service that prides itself on delivering fresh and quality ingredients straight to your doorstep. In their TV Spot titled "Farm Fresh Ingredients," they aim to showcase their commitment to using only the freshest and most natural ingredients in their meal kits.
The commercial begins with a shot of a farm in the early morning light, with dew on the grass and a rooster crowing in the background. The narrator introduces us to Blue Apron's philosophy of using only the freshest ingredients, describing how the food is harvested and selected for quality.
We then see several shots of fresh produce being picked, washed, and prepared for packaging, giving us an up-close look at the ingredients that make up Blue Apron's meal kits. The camera lingers on juicy tomatoes, plump strawberries, and crisp lettuce, while the narrator highlights the health benefits and taste of these farm-fresh ingredients.
Next, we see Blue Apron's recipe card, which features step-by-step instructions with beautiful, full-color photos of the finished dish. The narrator encourages viewers to try a Blue Apron meal and experience the convenience of having fresh, chef-designed meals delivered right to their doorstep.
The commercial closes with the Blue Apron logo and website, inviting viewers to sign up for their meal delivery service and enjoy farm-fresh ingredients in their own kitchens.
In summary, Blue Apron's TV Spot titled "Farm Fresh Ingredients" emphasizes the importance of using only the freshest and finest quality ingredients in their meal kits. The commercial invokes feelings of health, convenience, and environmental responsibility, encouraging consumers to try Blue Apron's meal kits for themselves.
Blue Apron TV commercial - Farm Fresh Ingredients produced for Blue Apron was first shown on television on August 25, 2018.
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