Its primary brands include Lay's and Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and dips, Cheetos cheese flavored snacks, Fritos corn chips, Rold Gold pretzels, Sun Chips, and Cracker Jack popcorn.

Today, Frito-Lay North America (FLNA) makes some of the most-popular and high-quality snacks in the United States and Canada including Lay's and Ruffles potato chips, Doritos tortilla chips, Cheetos cheese-flavored snacks, Tostitos tortilla chips and branded dips, Santitas tortilla chips, Sun Chips multigrain chips and ...

Over at Snacks.com, Frito-Lay's direct-to-consumer website, you can build your very own fully bespoke variety pack, mixing and matching to your heart's content. There are 32 different bags of Lay's, Cheetos, Doritos, Ruffles, Fritos, and more to choose from in the 20 slots you have.

About Frito-Lay We are driven and inspired by our purpose – food that matters for life's moments.

Doritos Doritos is the most popular chip brand in America. They're produced by Frito-Lay.

In 1965 Pepsi-Cola merged with Frito-Lay, Inc., the maker of snack foods such as Fritos, Doritos, Lay's potato chips, and Rold Gold pretzels. The newly enlarged company diversified further with the purchase of three restaurant chains - Pizza Hut, Inc. (1977), Taco Bell Inc. (1978), and Kentucky Fried Chicken Corp.

Doritos What is the most popular chips brand in America? Doritos is the most popular chip brand in America. They're produced by Frito-Lay.

On an emotional level, the Lay's umbrella brand stands for enjoyment, happiness, cheerfulness, friendliness, good times and positivity, as well as trust, quality and heritage. For example, in the US, Lay's for some time was pursuing a communications strategy built around the idea of putting a smile on people's face.

C.E. Doolin launched “Fritos” in 1932, inspired by a recipe he had purchased from Gustavo Olguin, a Mexican-American restaurant owner in San Antonio, where Doolin had worked as a fry cook. Olguin's “fritos” (the name came from the Spanish word frit, meaning fried) were small fried corn chips made from masa dough.

Doritos What is the most popular chips brand in America? Doritos is the most popular chip brand in America. They're produced by Frito-Lay.

At Lay's we get it – and you may be closer to a farm than you think. So go ahead and discover what makes Lay's oh so delicious. Every bag of Lay's Potato Chips in the US is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Frito-Lay has maintained its status the largest global distributor of snack foods through not only its strategic acquisitions of now iconic food brands like Smartfood, but also its ability to anticipate changes in consumers preferences with its evolving product portfolio.

Lay's Lay's was the leading potato chip brand of the United States with about 4.13 billion U.S. dollars worth of sales in 2023. Ruffles was the second leading brand with 1.8 billion dollars in sales.

Frito Lay, the producers of both Lay's and Ruffles, was the leading company in potato chips in 2018, with sales over five times greater than the next competitor. The company's collection of potato chip brands control nearly 60 percent of the U.S. potato chip market.

Simply put, a brand's personality is the set of human characteristics you attribute to that brand. Or, put another way - it's how you'd describe a brand if it were a person. A brand's personality shines through in brand messaging, images, and overarching marketing campaigns. Additionally, consistency is key.

Because of its variety of tastes, it is the most popular chip in India.